Synthetic Data vs. Traditional Methods: The Future of Market Research in the Age of AI

This Medellín event explores whether AI-generated synthetic data can truly replace traditional market research. As more companies use artificial intelligence to simulate customer responses and accelerate decision-making, the session will examine the opportunities, limitations, and practical implications of this shift. Hosted at Vertical Coworking in La Candelaria, it is a strong fit for marketers, founders, researchers, product teams, and anyone curious about how AI is reshaping business intelligence. Expect a timely conversation around innovation, data quality, and the future of research methods.