Make Winning Easy, Make Hard Things Fun

This free talk at Kiin Living in El Poblado explores how game design principles can help people enjoy doing difficult things repeatedly. Drawing on two decades of experience designing games, the speaker focuses on the psychology of motivation, engagement, and making progress feel rewarding. It’s a strong fit for founders, creatives, product builders, and anyone interested in behavior design or personal growth. Hosted in Medellín’s community scene, the event offers a chance to learn practical ideas in an intimate local venue.