Open Branding Medellín: The Power of a Multilatina Brand

Open Branding Medellín is an in-person event focused on brand strategy, designed for professionals and decision-makers who want to strengthen and grow their brands. Held at the El Poblado branch of the Chamber of Commerce, the evening includes an opening discussion on the strategic role of brands today, a keynote by Javier Velilla—CEO of Comuniza and Director of Brandemia—and a business networking session. Attendees will explore how branding can become a practical tool for leadership, differentiation, and growth in Latin American markets. The event is presented as a once-a-year opportunity to step back, challenge assumptions, and return with a clearer strategic direction.